KNOW YOUR NUMBERS
A little thank-you. A clear budget.
Work out what your customer campaign could cost before you invite people. Use actual fulfillment costs, then leave room for your team’s time.
ESTIMATED CAMPAIGN COST
$68.00Includes $18.00 in expected reward fulfillment.
With every approved reward redeemed: $80.00
Cost per approved submission: $3.40
This is a cost model. It does not predict reach, sales, new customers, or ROI. Include any additional costs relevant to your business.
What goes into the estimate?
Approved participants × expected redemption fraction × unit fulfillment cost + staff hours × hourly labor assumption + other costs.
Use the cost to provide the reward, not its menu price. Include relevant inventory, packaging, and labor without double counting. The fully redeemed scenario helps you plan to honor every approved reward; low expected redemption is not a limit on your obligation.
Not sure what to offer? Read how to budget a customer-post reward. Then record the terms in your campaign brief.
START WITH YOUR PEOPLE
Your next campaign
starts with a regular.
Choose one action, one reward, and a reason to join.